Hi, I’m a product design leader with 15 years of experience.
Specializing in complex, regulated, high-stakes industries. Currently leading the advertising and promotions teams at Weedmaps while crafting seamless solutions for consumers and clients alike.
Bridge cross-functional teams
Ensuring cohesive product outcomes by aligning Design, Product, Engineering, and Data.
Lead and mentor junior designers
Providing hands-on guidance, design reviews, and career development support.
0 - 1 Concept to completion
Setting vision and tone by articulating designs and product decisions to teams of engineers and stakeholders.
Create scalable, system-consistent designs
That align with and evolve the existing Weedmaps design system.
Own end-to-end design for multiple projects in parallel
Application features, experiences, and user flows across native, web, & admin platforms.
Identify opportunities
Collaborating with UXR, product owners, and engineering to identify opportunities and pitch roadmap initiatives that enhance both user experience and business goals.
Case Studies
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Case Studies *
Content studio
Client facing content creation tool to enable a modernized advertising experience on Weedmaps.
Role | Lead product designer
Partners | Engineering, Product, Ad operations, Sales, and Research.
Modernized marketplace promotions
Consumer facing surfaces and components to improve promotion conversion on Weedmaps.
Role | Lead product designer
Partners | Revenue, Engineering, Product, Sales, and Research.
Monetization strategy for sponsored products
Consumer & Client strategy to monetize listings and category landing pages with new advertising components along with backend content creation for new formats.
Role | Lead product designer
Partners | Revenue, Engineering, Product, Sales, Data and Research.
Andrew Lisy, Director of Product Management at DoorDash
“I worked very closely with Dennis at Truss when I was VP of Product and he led the Design and UX team. Dennis is an incredible teammate who brings strong energy and great ideas to the product design process. He has a knack for taking even the most complicated user interactions, breaking them down, and reflecting them back as a tight and simple flow. He has a terrific aesthetic sense and iterates on concepts quickly with the team. I wouldn’t hesitate working with him in the future.”
Don Voogd, VP, Business development - North America at Instaply
“Having worked with Dennis for 5 years, in various capacities (co-worker, paid consultant, and my advisor) I can honestly say that I've never worked with a man that balances creativity with project execution, so seamlessly. Dennis is a consummate team player, who will roll up his sleeves and work tirelessly to delight customers that touch his UI/UX design. I'd recommend Dennis without - hesitation or reservation - to anyone.”
Brett von Halle, Senior Product Designer at ForeverCar
“Dennis has been a personal mentor to me in my path to learn UX and Web Design. Working with him the past few years has been an absolute joy. He is an incredibly hard worker, and goes above and beyond to deliver amazing work and crush deadlines. He's truly able to think outside the box and create memorable and unique experiences for the web. I had the pleasure of working on several UX projects with Dennis and I learned a ton about design process and human-centered design from him. Dennis has been a great teacher, co-worker and friend, and I wouldn't hesitate to work with him in the future.”
Daily challenges design blog
Leading with clarity, listening with intention, collaborating without ego.
I've helped start-ups, big brands, and agencies work smarter.